Are you serious about selling your property? If you haven’t considered hiring a property stylist, now is the time to do so.

Property styling, sometimes referred to as home staging, is one of the most important processes when it comes to achieving a great sale price. Let’s take a look at why styling a house for sale matters, and what you can expect from your property stylist.

Why is property styling important?

If you were a homebuyer, what would attract you to a property when you looked at the online photography or walked in the door? Would you want to see a blank canvas that you could imagine making your own? Would you want the decorating to be finished to the highest possible standards? Most buyers would answer yes to these questions. You’re unlikely to be attracted to a property with peeling paintwork and clutter everywhere.

Achieving the best sale price isn’t just about selling your home — it’s about selling a lifestyle. Buyers want to see something they can aspire to, and imagine themselves living in the property. This isn’t possible if the house is full of someone else’s things.

What does a property stylist do?

A property stylist is an expert in ‘neutralising’ your property and making it look as attractive as possible to potential buyers. They know exactly how to present each room to showcase your home in its best light. They will consult with you at the beginning of the process and go through your home room by room to see what changes need to be made.

The property needs to look as neutral as possible, so buyers can imagine putting their own stamp onto it. Your property stylist will help you to declutter, removing anything that looks too personal such as family photographs. This decluttering will also make it much easier for you when it comes to packing up for your move!

Once the property is empty of everything that could make it look too ‘lived in’, your property stylist might bring in tradesmen to redecorate. Buyers expect to see top-quality finishes, and neutral colours always work best when it comes to helping them imagine themselves living there. A fresh lick of paint can make all the difference to the appearance of your home.

In addition, your property stylist will ‘stage’ each room to make it look elegant and aspirational. This might involve hiring stylish furniture and even artwork for the walls.

What does property styling cost?

The cost of styling a home depends entirely on the size of the property and how much work it needs. For an apartment or small house, this could be as little as $2,000. However, if your home is larger or needs a lot of decorating, it could cost as much as $10,000.

You need to bear in mind that having your property styled can have a significant impact on the sale price you achieve. Some sellers have achieved as much as $200,000 over the sale price they were expecting, simply by having their home staged prior to selling.

Where can I find a good property stylist in Balmain?

It’s important to choose a property stylist with a great reputation. Do your research and find out what previous clients are saying before you make your decision.

Natalie Fryer at m2 Property Presentation is a local expert whom we highly recommend and use often. She works on every detail of room layout and styling to make your home look as beautiful as possible.

You can also find top stylists at Spatial Property Styling and Furnish & Finish.


Home sale styling will add to the cost of selling your home, but you will easily make your investment back when it comes to the sale price you achieve.

If you would like more information and advice about selling a home in Balmain, please contact us.

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