Off-market sales are a great way to kick-start your property marketing campaign, learn more in this video.

Click below to watch the video.

Following is the video transcript.

Lynsey Kemp
Principal, Belle Property Balmain

An off-market sale is where your real estate agent introduces qualified buyers to your property before publicly advertising your home. We send your property to our buyer database, an extensive list of buyers agents, as well as other agents across the Belle network. Plus hand-pick purchasers who are a great match. Being a market leader, we already have relationships with hot active buyers who are pre-approved and desperately hoping to find a high-quality home. These buyers have seen plenty of properties already, so will appreciate the price required to secure your home.

Monique Dower
Principal, Belle Property Balmain

They’ve already been the under bidders and lost out on other homes. They’ve learnt their lesson and are ready to act. Promoting a property off-market can be an excellent way to gain initial feedback into what buyers see as the pluses and minuses. You have then an opportunity to fix these areas and promote a price point that will bring plenty of potential purchasers to your door. But nothing beats having a full marketing campaign. That’s the best way to gain maximum exposure, create greater competition and achieve the best price.

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